Xotik Frujus Sehgals Hire External CEO

Mumbai-based beverage brand Xotik Frujus Private Limited (XFPL) aims to expand its business by making highly strategic decisions. The local brand has hired former FMCG veteran Anjana Ghosh as CEO of Xotik Frujus and Xotik Aqua Pvt Ltd to bring a fresh perspective and cutting-edge approach to the business. The Sehgals want to hand over the operations torch to a professional team led by Anjana Ghosh to drive strategic growth and market share. “We recognize the need for change and are ready to invest in the future of the company and its stakeholders. Anjana Ghosh has the right kind of experience with her strong FMCG connection, which can be instrumental in taking our business to new heights. We are confident that it will contribute to our positive growth curve and help us set new benchmarks of success in brand expansion and operational domain,” said Rajeev Sehgal, President and Founder of XFPL. Founded in 2007 by Sehgal, Xotik Frujus Private Limited was run by him and his three children. Xotic XFPL is a proud INDIAN beverage company. It quickly grew to mark a presence across the country. During this journey, they expanded their portfolio from a jeera masala drink made from apple juice to exotic fruit drinks, mouth-watering sparkling fruit drinks, soft fruit drinks.

The brand has recently revamped its visual identity, where Xotik has opted for a youthful and neat design and packaging that sets them apart on store shelves. “We want to be a leading Indian beverage company that continues to deliver refreshing and innovative products and beverages to delight our consumers. With a high recall Masala drink like Jeeru in our portfolio, we strive to offer the best quality drinks that will serve the very Indian ethnic flavors with a twist of Masala at a reasonable price, bridging the gap and bringing the brand closer to a younger audience. added Sehgal. XFPL products have been placed in over 2,30,000+ general trade outlets, Pan India; and are available at all major modern outlets such as Big Bazaar, DMart, Reliance Retail, Aditya Birla Retail, Spencers, Metro Cash n Carry and modern shopping chains across India. They are also available at train stations on the Central, Western, North Western and South-Central and IRCTC rail networks. Internationally, their products are available in the United States, United Kingdom, Middle East, Australia, South Africa, and Malawi. The strategic expansion plans are to identify several manufacturing units in West, East, North and South India with carbonated and hot fill lines to penetrate the markets in a big way.

Shirlene J. Manley