Senior Manager, External Communications – Axios Charlotte

Job summary:
Albemarle is a values-driven company that believes in doing the right things the right way. We combine world-class materials assets with great talent, technological know-how and strong customer partnership to find new and innovative ways to improve essential aspects of life such as clean energy, food security and fire and sustainable transportation. Our purpose, our value and our growth are linked to improving the world of today and tomorrow.

The world is in the midst of energy transition and digital transformation. Electric mobility is progressing and Albemarle’s long-term growth strategy focuses on the sustainable expansion of our Lithium business to meet the demand for electric vehicles in all regions of the world. Digital technological innovations are increasingly becoming a part of people’s daily lives and our brominated flame retardants help keep these electronic devices safe. It’s an exciting time for Albemarle; you would be an integral part of the important and exciting work of building Albemarle’s reputation as a global industry leader.

The Senior Director of External Communications is instrumental in building Albemarle’s reputational capital globally through strategic media relations, thought leadership and executive visibility, as well as digital content and social. Reporting to the Vice President, Global Communications and Corporate Marketing, this highly experienced and energetic leader acts as a thoughtful advisor and storyteller focused on how best to build the Albemarle brand through multi-channel strategy in a meaningful and measurable way.

• Oversee corporate reputation management, media/influencer relations, sustainability communications and digital communications (corporate website, social media, etc.) with support from direct reports, internal teams and partner agencies
• Define, execute and measure an annual external communications plan around reputation objectives that successfully elevates the company’s visibility and builds/protects its reputation with key audiences worldwide
• Initiate and maintain relationships with leaders, internal and external stakeholders to advance planning efforts and effective execution to meet external program parameters
• Actively advise leaders and stakeholders on needs and opportunities to gain support and participation in activities
• Partner with Investor Relations to ensure consistency of external messaging
• Partner with government and community affairs on messaging/collateral needs that help advance our relationships and reputation with officials and community members
• Plan and execute a proactive media engagement strategic plan with our top 20 media outlets; define objectives and key messages, prepare spokespersons, facilitate interviews, support monitoring needs and coverage reporting
• Serve as corporate spokesperson and primary media contact to respond to incoming media inquiries in a timely manner
• Develop and advance an executive visibility platform that includes speaking, media and social engagements to drive thought leadership and enhance corporate reputation
• Possess the company’s crisis communication manual
• Serve as the company’s primary point of contact on crisis issues and communications (secondary/backup on business issues) and partner with companies for crisis event preparedness and management
• Manage media and crisis communication training needs; select external training resources and plan to ensure executives and subject matter experts are confident as spokespersons for the company
• Manage M&A external communication needs through messaging, press releases, Q&As, web/social promotions and targeted media opportunities
• Own the business story. Write/edit content such as posts/talking points, Q&As, backgrounders, holding statements, story pitches, presentations, etc.
• Ensure content and materials are high quality, accurate, appropriate in tone and messaging, and support key business priorities
• Organize messaging for easy online access to ensure consistent messaging across various platforms and users
• Manage the press release distribution process. Collaborate with stakeholders to write/edit company press releases, manage relevant internal approvals and publish via Cision/PRNewswire
• Review external materials submitted by internal groups (conference presentations, author articles, etc.) for accuracy of voice, brand and message and facilitate company approvals
• Manage a systematic reporting process for senior management and key stakeholders to present progress against plan and external communication objectives
• Monitor media with partner agency for relevant stories and themes that present risk or opportunity for Albemarle
• Seek appropriate corporate awards and recognition opportunities and work with relevant teams and resources on submissions and promotion plans
• Own agency/vendor relationships and lead agency/vendor review and selection process
• Manage strategic agency/vendor relationships and manage agency/team meetings
• Be a strong and effective people manager for two full-time professionals – the Sustainability Communications Manager and the Senior Digital and Public Relations Specialist. Hire, coach, develop and empower your direct reports to become the best communication professionals. Look for synergies and best practices that create efficiency and improve our communication practices. Oversee talent assessments and development/career planning to assess and develop talent needs
• Manage, plan and monitor an annual public relations budget in collaboration with Global Communications. Feed into the annual long-term planning and annual operational plan processes.

Required Skills
• Strong writing and verbal skills; excellent AP-style journalistic writing and editing practices
• Natural storyteller
• Proven ability to think strategically
• Strong judgment skills
• Excellent organizational skills; strong planning, prioritization and time management skills
• Strong interpersonal skills and highly collaborative; establishes and maintains positive working relationships with various teams
• Demonstrate ability to build, manage and empower individuals and teams
• Ability to coach leaders, influence others and impose change
• Results-oriented, self-motivated and creative
• Demonstrates curiosity and resourcefulness; Willingness to learn and acquire new skills
• Able to manage multiple projects simultaneously and efficiently
• Works well under pressure and can adapt to changing project requirements and deadlines
• Ownership mentality; demonstrates discretionary effort to ensure success
Desired skills and experience
• B2B, listed company experience
• Experience in the chemical, mining and clean energy industry
• Work with international teams and markets
Soft skills
• Strong interpersonal skills; a committed team player
• Customer focused
• Strong work ethic
• Values-driven: caring, courage, curiosity, collaboration, humility, transparency and integrity
• Sense of humor

Main areas of decision:
• Development of strategy and execution of activities
• Scenarios, messages and content development
• Team building, evaluation and development
• Budget creation and expense management

To travel:

Training required:

Years required and area of ​​experience:
• 10+ years of marketing, communications or public relations experience, preferably in a publicly traded B2B multinational.
• 5+ years in media/public relations; demonstrated experience in managing high-profile media relations and securing placements
• 5+ years of people management experience with experience in coaching, corporate performance reviews and career pathing

Shirlene J. Manley