Kansas Athletics Appoints Booker’s Assistant DA for External Affairs and Revenue Generation; Favors Corcoran and Pierce II – Kansas Jayhawks

LAWRENCE, Kan. – Kansas graduate Jason Booker has been hired as assistant athletic director for external affairs and revenue generation, athletic director Travis Goff announced today. Booker will immediately begin his role. Goff also announced that Nicole Corcoran has been promoted to Assistant Sports Director for Sports Administration and Student-Athlete Welfare (Senior Administrator). Additionally, in an effort to increase Kansas Athletics’ diversity and inclusion efforts, Paul Pierce II will begin a newly created position as Assistant Athletic Director for Inclusive Excellence.

Jason Booker – Assistant Director of Sports for External Affairs and Revenue Generation

Booker joins KU after serving as Senior Director of Corporate Partnerships and Broadcast Sales for the Kansas City Royals since 2014. Booker brings more than 24 years of professional experience with him to Lawrence.

“Jason Booker is an exceptional sports business leader with a solid track record of improving brands, generating revenue, increasing footfall and building partnerships,” said Goff. “As a former colleague of KU, Jason is passionate about the University and is committed to sharing a vision for our athletic programs. He will play a vital role in acquiring the resources that will fuel the pursuit of our student-athletes in the classroom, in the community and in competition. I am very happy to welcome Jason, his wife Susan and daughter Ava to the University of Kansas.

In his role with the Royals, Booker oversaw the day-to-day functions of the Corporate Partnership Sales and Activation teams as well as Media Sales and Affiliate Sales of the Royals Radio Network.

Prior to joining the Royals, Booker was Executive Director and General Manager of Jayhawk IMG Sports Marketing for seven years. In his role at Jayhawk IMG Sports Marketing, he oversaw the day-to-day corporate partnership program and operational functions with the University of Kansas, including the Jayhawk Radio and Television Networks, with respect to Site, digital, print sponsorships and endorsement rights for Kansas Athletics head coaches.

Prior to joining IMG College, Booker was CEO of Action Sports Media at the University of South Carolina and the Colonial Life Center. Previously, he also worked as an Account Executive for Learfield Sports at the University of Oklahoma and was Assistant Director of Marketing in the Sports Department at TCU. In addition to his role at IMG, Booker was an Assistant Professor in the Sports Management Program at the University of Kansas.

Booker received his undergraduate degree in Sports Management from the University of Kansas and his Masters in Sports Administration from Wichita State University.

Nicole Corcoran – Assistant Director of Sports for Sports Administration and Student-Athlete Welfare / SWA

Corcoran represents KU as a senior administrator of the NCAA and the Big 12 Conference, oversees NCAA governance issues, and contributes to the university’s position on new NCAA legislation. Corcoran is the Title IX contact for the athletics department and works closely with the Title IX coordinator of the University. Corcoran provides administrative oversight of the KU women’s basketball, volleyball, men’s and women’s golf, track and field and cross-country programs, and works with all 16 sports on student conduct and accountability. -athletes. She serves as a liaison with Kansas Team Health, the partnership formed with University of Kansas Health Systems and Lawrence Memorial Hospital, responsible for student-athlete health. Corcoran oversees the Student-Athlete Development Unit, also known as KU LEADS.

“From the moment I arrived at Lawrence, Nicole has proven to be an exceptional administrative leader and a dedicated Jayhawk,” said Goff. “His commitment to improving the lives of our student-athletes and serving our coaches and our program is inspiring and the depth and breadth of his work is felt throughout the department and the university. She has been a trusted member of the KU Athletics administrative team for 12 years and I am excited about her continued evolution and impact.

Corcoran joined Kansas Athletics as Chief of Staff to the Director of Sports in February 2009. In 2011, Corcoran was appointed Director of Operations and in 2014 was promoted to Deputy Director of Sports Operations. She was then appointed Senior Deputy Director of Sports / Senior Administrator in July 2017. During a reorganization in 2019, Corcoran was promoted to Deputy Executive Director of Sports.

Corcoran came to KU after serving as Press Secretary and Director of Communications to then-Kansas Governor Kathleen Sebelius from 2002 to 2009. She also served as Director of Communications and spokesperson for Governor Sebelius’ two election campaigns. . Corcoran was Director of Public Information for Sebelius from 1999 to 2001, while Sebelius was State Insurance Commissioner.

Corcoran graduated from Washburn University in 1993 with a bachelor’s degree in communications with a focus on public relations. After graduation, she worked in the Community Relations / Marketing department of Stormont-Vail HealthCare in Topeka before joining the Office of the Insurance Commissioner. Corcoran is a member of Women Leaders in College Sports and sits on the State Board of Big Brothers Big Sisters.

Paul Pierce II – Associate Director of Sports for Inclusive Excellence

Pierce is in a newly created role after serving as Assistant Director of Athletics – Acting Compliance and Diversity Manager. In this new role, Pierce will step down from his compliance role to lead all diversity and inclusion initiatives for Kansas Athletics, and will partner with student-athlete development in KU Leads. This will ensure inclusive excellence and development efforts for all student-athletes through programs and education to promote and engage in an inclusive atmosphere.

As leader of the Diversity Leadership Council, Pierce will lead the implementation of educational and training programs for student-athletes and staff. Additionally, he will work with human resources and lead the Diversity Recruitment Committee to ensure the intentional recruitment of under-represented demographic groups with the goal of creating a more diverse and inclusive workforce within the organization. ‘Athletics.

“Paul’s commitment and passion to improving our diversity and inclusion efforts is evident every day,” said Goff. “This new role and our increased commitment to diversity and inclusion will provide Paul with the platform and support to make an additional impact on our student-athletes, coaches and staff in the days to come. He is a servant leader who cares deeply about the University of Kansas and we look forward to strengthening his work. “

In February 2021, Pierce was appointed Acting Director of Diversity, responsible for leading the sports department’s efforts on diversity, equity and inclusion that materialize in student-athlete training, the institutional staff and community-wide programming.

Prior to joining KU in June 2019, Pierce served as Assistant Sports Director for Compliance at Northern Illinois University, where he oversaw all Huskie Athletics Compliance Office (HACO) operations as Head of Compliance. While in northern Illinois, Pierce implemented a comprehensive rules education program for his coaches, staff and community, and worked with key members of the campus and athletic communities to implement implement effective policies and procedures. Prior to his tenure in Northern Illinois, Pierce held compliance positions at the University of Kansas and Kansas State University.

A native of Kansas City, Missouri, Pierce received his undergraduate degree from the KU William Allen White School of Journalism and his Masters from Kansas State College of Education. Pierce is a member of the National Association of Athletics Compliance (NAAC), Minority Opportunities Athletic Association (MOAA) and is an inaugural member of the Athletics Compliance Elite (ACE) Mentorship Class of 2015-16.

Shirlene J. Manley