Giovanna Genard, Head of External Affairs, will lead the PRA Group’s global communications strategy

NORFOLK, Virginia., July 28, 2022 /PRNewswire/ — PRA Group, Inc. (Nasdaq: PRAA), a global financial services company, today welcomes Giovanna Genard as Vice President of External Affairs and Head of Marketing.

Genard will develop and oversee PRA Group’s global external communications, public relations and brand strategy.

In this newly created role, Genard will develop and oversee PRA Group’s global external communications, public relations and brand strategy to advance PRA Group’s international reputation.

Genard joins a team of professionals in government relations, community engagement, internal and external communications led by Elizabeth KerseySenior Vice President of Communications and Public Policy.

“Giovanna’s extensive experience in public and media relations, crisis management and preparedness, marketing, branding and strategic content development make her an exceptional person to lead our growth as a brand. international,” Kersey said. “I am happy to welcome him as an asset to our company and our team.”

Prior to joining PRA Group, Genard recently held the position of Former Dominion Universityassistant vice president for public relations and assistant vice president for strategic communications and chief marketing officer (CMO). His previous roles reflect demonstrated success leading large, award-winning teams of marketing and communications professionals in building global brand awareness and sustainability and delivering impactful results. Genard holds an M.Ed. of The Pennsylvania State University and a BA in Communication and Information Arts from Seton Hill University. An inclusive leader and mentor, she co-founded the Remote Experience for Young Engineers and Scientists (REYES) global virtual STEM program and sits on the nonprofit board of YWCA South Hampton Routes.

“PRA Group has experienced rapid national and international growth since its inception in 1996, and I look forward to telling its remarkable story,” said Genard. “I am honored to be part of a company that, through its affiliates, not only helps its customers improve their financial future, but also gives back to communities around the world.”

To learn more about PRA Group, visit

About the PRA Group
As a global leader in the acquisition and recovery of non-performing loans, PRA Group returns capital to banks and other creditors to help develop financial services for consumers. With thousands of employees worldwide, PRA Group companies work with their clients to help them settle their debt. For more information, please visit

Media Contact:
Elizabeth Kersey
Senior Vice President, Communications and Public Policy
(757) 961-3525
[email protected]

Investor contacts:
Najim MostamandCFA
Vice President, Investor Relations
[email protected]

(PRNewsfoto/PRA Group)


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Shirlene J. Manley