Apple (AAPL) reportedly developed cheaper Mac external displays

Apple‘s AAPL is rumored to be developing a new external display, which will launch in 2022, at half the price of its existing Pro Display XDR, according to Bloomberg’s Mark Gurman as quoted by 9TO5Mac.

Mark Gurman claimed that Apple might be able to cut production costs on the new external monitor by reducing its size and the maximum screen brightness.

In case the rumor is true, that could be good news for Apple consumers since the Pro Display XDR comes with a whopping price tag of $ 4,999.

New launches contribute to robust growth

In the last published quarter, Apple reported revenue of $ 83.4 billion, up 29% year-over-year.

In 2021, the company launched some of its most powerful products, setting a new standard of performance for customers.

In 2021, Apple released the new 12.9-inch iPad Pro, powered by its M1 chip. It also has a new Liquid Retina XDR display, 5G connectivity, and Thunderbolt expansion.

In September 2021, Apple also introduced the iPhone 13 and iPhone 13 mini, expanding its iPhone portfolio. Along with the introduction of a new wide camera with larger pixels and optical image stabilization (OIS) by sensor displacement, the phones also offer lightning-fast performance and improved energy efficiency with the A15 bionic chip. and longer battery life and a brighter Super Retina XDR display. .

In October 2021, Apple launched its new computer chips – M1 Pro and M1 Max

In M1 Pro, Apple extended the transformational architecture of its M1, with energy efficiency. M1 Max has taken the same capabilities a notch higher.

The processors offer performance up to 70% faster than M1.

In line with those launches, Apple unveiled its completely redesigned MacBook Pro, powered by M1 Pro and M1 Max. The new MacBook Pro has a Liquid Retina XDR display and a wide range of ports for enhanced connectivity, among other features.

Earlier in 2021, Apple launched its more compact iMac, just 11.5mm thick, powered by the M1 chip.

By a Bloomberg report released in May 2021, Apple plans to expand its Mac lineup. Apple was said to be preparing to release several Mac desktops and laptops with faster processors, improved connectivity to external devices and all new designs.

He further mentioned that the company is also working on a brand new Mac Pro with 40 cores which could be launched in the first half of 2022. A 20-core chip is also in the works and GPU options will include 44 or 128 cores.

In the fourth quarter of 2021, iPhone revenue jumped 47% year-over-year to $ 38.87 million.

Mac and Services revenue reached $ 9.18 million and $ 18.28 million, up 1.62% and 25.6% year-over-year, respectively.

Apple Inc. Price and consensus

Apple Inc.’s Price Consensus Chart | Apple Inc.

Apple’s share price continues to rise

Apple briefly crossed the $ 3 trillion mark in intraday trading on January 3.

The title underperformed its Computer-Mini-Computer industry peers 3d systems DDD and HP HPQ, while outperforming Lenovo LNVGY since the beginning of the year.

Apple shares, currently ranked Zacks Rank # 2 (Buy), have appreciated 37.2% over the past 12 years. You can see The full list of Zacks # 1 Rank (Strong Buy) stocks today here.

In contrast, shares of Lenovo, HP and 3D Systems have returned 18.7%, 56.3% and 105.8%, respectively, over the past 12 years.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Shirlene J. Manley